We all know that people love shopping for prices.
But what are the most sensitive price points? The thresholds which truly matter for consumers?
I've asked the question both to Google and to ahrefs, for a series of price points.
As you can see on the graph, "under 100" is the most critical threshold for consumers, followed by "under 500". We also notice a significant acceleration in (e-commerce) searches during the pandemic. The peaks in the different waves mostly happen in December, the #1 holiday gifting season. We don't have the data yet for December 2020. For some reason we also see a peak in Feb/March 2010, mainly for the "under 100" and "under 200" waves. We also notice the constant increase in price sensitivity for all price points.
Here are the most popular queries for the "under 100" price point according to Google searches.
People are mainly looking for dresses "under 100" and headphones "under 100".
Here's the best rated pair of headphones under 100 (between $50 and $100) on Amazon at time of writing, the Sony MDR7506 Professional.
If we move to ahrefs, my preferred SEO research too, here's what we can learn for the various price points.
UNDER 50, most popular search query = "best wireless ear buds under 50", 6200 searches per month
UNDER 100, most popular search query = "best wireless earbuds under 100", 6800 searches per month
UNDER 200, most popular search query = "best laptops under 200", 3800 searches per month
UNDER 300, most popular search query = "best laptops under 300", 5100 searches per month
UNDER 400, most popular search query = "best laptop under 400", 3000 searches per month
UNDER 500, most popular search query = "best laptop under 500", 19000 searches per month. In terms of volume for the leading queries, "under 500" is the most critical price point in our series.
Laptops also dominate the search queries for the "under 600", 700, 800 & 900 price levels.
And (gaming) laptops are back at UNDER 1000, with 13000 searches per month for "best gaming laptop under 1000"
This is currently the best rated gaming laptop under 1000 according to Amazon, the Acer Nitro 5.
At "UNDER 2000", we're moving into automotive territory with "cars under 2000" leading the pack at 4500 searches per month.
Earbuds, followed by laptops and then cars are the most price sensitive items according to ahrefs data, based on Google searches.
For the record, here are the top queries for each price level.
Search queries related to products "under 50".
Search queries related to products "under 100"
The main price point in terms of absolute volume (503 000 per month).
Search queries related to products "under 200"
Search queries related to products "under 300"
Search queries related to products "under 400"
Search queries related to products "under 500"
The main price point in terms of volume for the leaders in the rankings (19K for #1).