Price sensitivity at various price points, from “under 50” to “under 2000”

We all know that people love shopping for prices.

But what are the most sensitive price points? The thresholds which truly matter for consumers?

I’ve asked the question both to Google and to ahrefs, for a series of price points.

Here is first what you can learn from Google Trends:

As you can see on the graph, “under 100” is the most critical threshold for consumers, followed by “under 500”. We also notice a significant acceleration in (e-commerce) searches during the pandemic. The peaks in the different waves mostly happen in December, the #1 holiday gifting season. We don’t have the data yet for December 2020. For some reason we also see a peak in Feb/March 2010, mainly for the “under 100” and “under 200” waves. We also notice the constant increase in price sensitivity for all price points.

Here are the most popular queries for the “under 100” price point according to Google searches.

People are mainly looking for dresses “under 100” and headphones “under 100”.

Here’s the best rated pair of headphones under 100 (between $50 and $100) on Amazon at time of writing, the Sony MDR7506 Professional.

If we move to ahrefs, my preferred SEO research too, here’s what we can learn for the various price points.

UNDER 50, most popular search query = “best wireless ear buds under 50”, 6200 searches per month

UNDER 100, most popular search query = “best wireless earbuds under 100”, 6800 searches per month

UNDER 200, most popular search query = “best laptops under 200”, 3800 searches per month

UNDER 300, most popular search query = “best laptops under 300”, 5100 searches per month

UNDER 400, most popular search query = “best laptop under 400”, 3000 searches per month

UNDER 500, most popular search query = “best laptop under 500”, 19000 searches per month. In terms of volume for the leading queries, “under 500” is the most critical price point in our series.

Laptops also dominate the search queries for the “under 600”, 700, 800 & 900 price levels.

And (gaming) laptops are back at UNDER 1000, with 13000 searches per month for “best gaming laptop under 1000”

This is currently the best rated gaming laptop under 1000 according to Amazon, the Acer Nitro 5.