If you’re running a business, it’s preferable to create and manage your Facebook advertising account via Business Manager.

First head to https://business.facebook.com to sign up or login.

Then go to BUSINESS SETTINGS

facebook advertising account business manager

AD ACCOUNTS

facebook advertising account business manager

Select the third option CREATE A NEW AD ACCOUNT if you don’t have an existing one. You can also also ADD AN AD ACCOUNT (option 1) if you want to move an existing ad account to Business Manager.

facebook advertising account business manager

After creating your new ad account, you’ll be able to add staff members to Business Manager and assign them a role, via the PEOPLE section of your business settings.

facebook advertising account business manager

facebook advertising account business manager

In another article, I’m guiding you through the steps to create your first Facebook Pixel, an essential tool if you want to create custom (and lookalike) audiences + track your conversions.

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