How to bring back some sanity in your Gmail inbox?

bring back sanity to gmail

I love Google products, I'm a heavy user of Google Docs, Google Sheets, Google Slides, Google Maps and, of course, Gmail.

But, even if I'm a marketer myself and understand the need for monetization, I hate to see ads in my email inbox (very poorly targeted). I know it's part of the deal: you get an amazing free product in exchange for being exposed to a deluge of ads. But I hate it, even more than seeing silly creatives on Facebook or Instagram, which are, in a way, part of the infinite feed experience. 

Fortunately, I found out an easy way to get rid of advertising in Gmail. And, at the same time, to bring back some sanity in my inbox. 

The only thing you have to do is to open the settings of Gmail (the little gear icon at the top right), choose CONFIGURE INBOX and untick all tabs except the primary inbox. 

sanity in gmail
some sanity in your Gmail inbox

Beware that the immediate consequence of this radical procedure will be that you'll receive all the emails sent to your account in the primary inbox. So there won't be any magic sorting of the emails between Primary, Social & promotions. 

Actually, it's a damn good thing.

Because the next thing you'll do, spontaneously, is start unsubscribing from all the emails you don't want to see landing on repeat in your primary inbox. When you had three tabs, you would tend to procrastinate and leave dozens of unopened emails in these dark folders (or maybe create Gmail filters to send them directly to the trash bin). 

But by removing the secondary tabs, you'll feel a urge to unsubscribe from all the unwanted poorly personalized promotions. That's an unexpected most welcome side effect of this quick trick to remove ads from your Gmail inbox! 

That's how you kill two birds with one stone: no ads anymore and a mint inbox. Less time spent deleting crap, more time spent working on the important stuff. Sanity is back! 

I love Gmail. Again


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