Are you looking for popular instagram influencers who are based in London (or in another city)?
Here’s a quick Google Search hack to find instagram users via a keyword featured in their bio, with at least 1,000 followers.
Simply type this query in the Google Search bar: site:instagram.com “in London” -explore “k followers”
I’ve chosen “in London” instead of London to exclude the users simply named London. If you’re looking for “food blogger”, replace “in London” by “food blogger”.
If I press enter I get 2120 results for my query.
You can display up to 100 results on a Google Search page (by changing the max from 10 to 100 via the Search Settings.
Then we’ll need to create a spreadsheet with the essential data from this search, the title of the page and the URL.
First add the SCRAPER Chrome Extension to your Chrome browser.
Then just highlight the selection with your mouse, for the first result.
Press on the extension icon in the toolbar and select SCRAPE SIMILAR.
Here’s what you should see in the extension box.
Click on EXPORT TO GOOGLE DOCS and authenticate via your Google account. This will create a Google Sheet with the results.
If you need to scrape more than 100 results, you’ll have to navigate manually through all the pages in Google and copy the results to the spreadsheet via “copy to clipboard”.
Icing on the cake: you can display the exact amount of followers for each URL / Instagram profile in the spreadsheet, simply by adding this formula in the first cell after the results (it will probably be in C2).
If your first URL isn’t in B2, just replace B2 by the correct cell.
This is what you should see in your Google sheet:
Meaning that https://www.instagram.com/londonsbestfood has (at time of writing) 41600 followers, which is correct.
You can then simply drag the formula to the other rows to display the follower count for the other accounts.
And sort the results using Google Sheets to shortlist the most popular accounts.
Here’s my spreadsheet with 97 results.
Have fun with Google Search to create your next shortlist of instagram influencers!