Indulge my snack tips

Please supply your marketing partner with authentic inputs.

Even the best marketers in the world cannot act on their own when it comes to producing quality content on behalf of their clients, i.e. content which will resonate with the target audience and truly move the needle.

It’s crucial to supply your marketing partner with frequent authentic inputs, at least on a weekly basis. read more…

How to set up Google Universal App Campaigns

If you’re looking for a premium alternative to Facebook for app install campaigns, I suggest to explore Google UAC (Universal App Campaigns). Your ads will be distributed on the Search, Display and Youtube networks.

Pro: it’s quite easy to set up. Con: it’s a blackbox, based on an in-house algorithm which you can’t easily fine tune. Let’s see how to create your Google UAC campaigns. read more…

How to be notified when someone clicks on a link in your email campaigns?

I regularly send email campaigns on behalf of my clients. If you’ve read my recent piece about email marketing, you probably know that I switched from Mailchimp to SendinBlue (except for this blog’s mailing list which is leveraging the RSS feature of Mailchimp, coming soon on SendinBlue). Recently, five minutes before sending out a newsletter, a client asked me whether he could be notified when someone clicked on a link in the email. The function isn’t available off-the-shelf in SendinBlue (for standard campaigns) but I figured out a quick way to do it using Zapier (and Mandrill). read more…

Add the perfect search engine to your WordPress website (spoiler: Algolia).

The default search engine you’ll get from WordPress is decent. It does the job but it’s not that great. If you’re familiar with smooth autocomplete search forms, you expect more than the old school “hit search” which displays a bunch of results in a static list. Introducing Algolia, a product focused on providing an outstanding search UX (disclaimer: it’s not a paid feature, I’m a real fan ;-)).  read more…

How to properly declare events for analytical purposes?

Properly declaring events in your app / website is a crucial step to get the most out of your user-centric analytics solution (Mixpanel, Kissmetrics, Kochava, Amplitude, FB / Google – Firebase Analytics,…). You have to dedicate enough time and resources to create an efficient tracking plan. read more…

The anatomy of the perfect SMB Facebook ad campaign.

You’re running a SMB or you’ve been kindly asked to manage the Facebook ad campaign for a friend, a colleague or a client who’s running a SMB? Here’s how I’ve been doing it over the past 2 years, pretty successfully, for multiple clients in various industries.  read more…

The quickest way to find out what keywords a domain ranks for

If you’re following my blog, you’ve probably read that I’ve tested most of the SEO services on the market: Ahrefs, Semrush, Spyfu, Moz,… These tools are great if you want an in-depth view of a domain’s organic footprint to craft your own SEO strategy. But what about a quick glance? At the bus stop…  read more…

How to send an automatic reply to the users commenting your Facebook posts?

Engaging with your Facebook community is key to getting leads from your social efforts. If you publish quality posts on your Facebook page which prompt a lot of (positive) comments, you should interact with those users. But we all know that it’s a pain to manually interact with every commenter when you receive hundreds of messages per week. Here’s how to send an automatic reply to people commenting on your Facebook posts. read more…

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