I'm researching market trends on a daily basis. Earlier today I was curious to see what sort of future tech internet readers are actually interested in.
An easy way to evaluate the interest about something is to type "the future of..." between quotation marks in Google and see how many results you get...
The amount of Google results gives us a fairly good idea of the interest in a specific topic since it shows us how many people are writing or talking about the subject.
These people might be wondering whether there's a future for something or might be sharing their own vision on the "future of xyz". This would require further analysis. It would also be interesting to make a distinction between a growing or a fading interest (Google Trends is a good indication).
Let's dive into "the future of...".
THE FUTURE OF ADVERTISING
The future of advertising, as a broad concept, gives us 5,390,000 results.
The future of online advertising = 253,000 results.
The future of TV advertising = 136,000 results.
The future of outdoor advertising = 29,300 results.
The future of programmatic advertising = 28,200 results.
The future of native advertising = 17,300 results.
The future of retargeting = 6,910 results.
The future of out of home advertising = 4,970 results.
The future of banner advertising = 4,980 results.
The future of in-app advertising = 3,870 results.
The future of email advertising = ... 9 results.
THE FUTURE OF REALITY
The future of reality = 7,470,000 results
The future of virtual reality = 888,000 results
The future of AR = 599,000 results
The future of VR = 593,000 results
The future of augmented reality = 342,000 results
The future of mixed reality = 70,200 results
THE FUTURE OF APPLICATIONS
The future of applications = 7,530,000 results
The future of web applications = 1,100,000 results
The future of mobile applications = 404,000 results
The future of PWA = 8,020 results
The future of voice applications = 7,510 results
The future of progressive web applications = 5,510 results
The future of native applications = 6 results
THE FUTURE OF (RO)BOTS
The future of robots = 690,000 results
The future of bots = 129,000 results
The future of chatbots = 58,900 results
THE FUTURE OF AI
The future of AI = 6,920,000 results
The future of artificial intelligence = 4,190,000 results
The future of machine learning = 840,000 results
The future of deep learning = 232,000 results
The future of unsupervised machine learning = 2 results
WHAT ABOUT US?
And, if you're interested in our future as a species:
The future of humanity = 14,000,000 results
The future of mankind = 5,130,000 results
And even beyond...
The future of the earth = 40,500,000 results
The future of the universe = 18,000,000 results
What sort of future are you interested in?